Poll: Advertising and Your Business

Generating Generosity – Advertising for the Non-Profit

In my previous post, Advertising in a Slowing Economy, a commenter asked for advice for non-profits.  Indeed non-profits face unique challenges, but at the same time they have unique opportunities not available to the private industry with regards to advertising.

Let’s start with the challenges.

Perhaps the greatest challenge a non-profit faces is selling the need for advertising to their board and their donors.  The most common objection heard is that money spent on advertising is

Advertising in a Slowing Economy

There are a lot of numbers being tossed around out there… earnings are down, American consumers continue to hunker down and market continues to make significant weekly adjustments.  It is easy as a business to let those numbers intimidate you or confuse you into inaction.  Perhaps one of the most important numbers to note is that more than 48% of US adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates that the business is likely struggling, according to a study from Ad-ology Research.

Often businesses look at the advertising budget as the quickest and easiest place to start reducing expenses.  It is easy because you don’t have to issue a pink slip or cut the hours of your valued employees, however the decision to cut